Over 30 years planning, negotiating and executing media campaigns

It is no longer good enough to approach media with the old philosophy of reaching the right people the right number of times. Media is all about gaining an understanding of the target audience, understanding the creative and then devising a strategy to best deliver that creative message. When people are consuming media, how people are consuming media, their disposition, timing, all go into the mix of developing a media strategy.        

Having a good understanding of the creative message so that the right media mix can be devised is critical to the success of any advertising campaign.        

The other elements in the media process are effective planning and delivering value for money.  Gaffney McHugh Advertising has a long standing relationship with the  various Irish media owners. Ranging across all media (TV, Outdoor, Press, Radio and new media). This has been built up over 25 years working in the Irish Advertising Industry.

We have a strong track record in negotiating strong media solutions and delivering value for money across all media.   

See some media case studies